About this course
Fill more tables with modern restaurant marketing - websites and local search, social media, demographics and the sales funnel, and campaigns that convert.
Course content
14 sections · 58 lessons · ~941 min of reading
Sección 0 2 lessons
5375.0100 Online Marketing Introduction 6 lessons
- 5375.0101 Role of Online Marketing in Foodservice
- 5375.0102 How Guests Discover Restaurants Online
- 5375.0103 Digital Touchpoints and Guest Behavior
- 5375.0104 Key Concepts: Reach, Engagement, Conversion
- 5375.0105 CAC and CLV for Restaurants
- About this course and CAIBOK
5375.0200 Demographics and Sales Funnel 4 lessons
- 5375.0201 Market Demographics and Psychographics
- 5375.0202 Mapping the Restaurant Sales Funnel
- 5375.0203 Guest Intent and Buying Stages
- 5375.0204 Building a Digital Guest Profile
5375.0300 Websites, Local Search, and Listings 4 lessons
- 5375.0301 Building an Effective Restaurant Website
- 5375.0302 Mobile Optimization and User Experience
- 5375.0303 Local Search and Community Resources
- 5375.0304 Google Business Profile and Directory Management
5375.0400 Social Media Marketing for Restaurants 8 lessons
- 5375.0402 Social Media Goals, Budget, and Scheduling
- 5375.0403 Choosing the Right Platforms
- 5375.0404 Optimizing Social Profiles
- 5375.0405 Content Creation for Restaurants
- 5375.0406 Paid Social Media Advertising
- 5375.0407 User-Generated Content (UGC)
- 5375.0408 Instagram Strategies for Restaurants
- 5375.0401 The Truth about Social Media for Restaurants
5375.0500 Direct Message Marketing, Email, Loyalty, and CRM Data 6 lessons
- 5375.0501 Direct Message (DM) Marketing
- 5375.0502 Building and Segmenting DM Lists
- 5375.0503 Email and DM Campaign Examples
- 5375.0504 Loyalty and Digital Rewards Programs
- 5375.0505 POS and CRM Data for Marketing
- 5375.0506 AI Tools and Customer Service Chatbots
5375.0600 Online Ordering and Delivery Systems 3 lessons
- 5375.0601 Integrating Online Ordering into Your Website
- 5375.0602 Working with Third-Party Delivery Services
- 5375.0603 Designing Menus for Online Ordering
5375.0700 Influencer Marketing and Collaboration Campaigns 4 lessons
- 5375.0701 Identifying Food Industry Influencers
- 5375.0702 Collaboration Campaigns
- 5375.0703 Running Effective Influencer Campaigns
- 5375.0704 ROI Measurement for Influencer Work
5375.0800 Content Marketing: Blogs, Video, Audio, and PR 4 lessons
- 5375.0801 Blogging and SEO Basics
- 5375.0802 Video Marketing for Restaurants
- 5375.0803 Podcasts and Audio Content
- 5375.0804 Public Relations and Digital Press Releases
5375.0900 PPC, Retargeting, Geofencing, and Marketplaces 4 lessons
- 5375.0901 Pay-Per-Click (PPC) Advertising
- 5375.0902 Retargeting Strategies
- 5375.0903 Geofencing and Location-Based Marketing
- 5375.0904 Advertising Aggregators and Marketplaces
5375.1000 Performance Analysis and Tracking 3 lessons
- 5375.1001 Key Performance Indicators (KPIs)
- 5375.1002 Tracking Tools and Software
- 5375.1003 Using Data to Refine Your Strategy
5375.1100 Attribution, and Budget Control 4 lessons
- 5375.1101 Designing High-Converting Ads
- 5375.1102 Conversion and Attribution Tracking
- 5375.1103 Cost-Effectiveness and Budget Analysis
- 5375.1104 Legacy Print and TV Advertising
5375.1200 Reviews and Reputation Recovery 4 lessons
- 5375.1201 Managing Reviews and Guest Feedback
- 5375.1202 Service Recovery Best Practices
- 5375.1203 Crisis Management Strategies
- 5375.1204 Reputation Recovery After an Incident
5375 Digital Marketing Introduction 2 lessons
- Study Guides and Resources
- Your certificate
About the instructor
Affiliate Instructor
Black Belt Chef desarrolla capacitación práctica y orientada al examen para profesionales de cocina - inocuidad alimentaria, fundamentos de cocina y la gestión del negocio. Nuestros cursos están escritos por chefs y alineados con el marco de competencias de CAIBOK. La certificación la evalúa y la emite CAIBOK de forma independiente.
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