About this course
Llena más mesas con marketing moderno para restaurantes: sitios web y búsqueda local, redes sociales, demografía y el embudo de ventas, y campañas que realmente convierten.
Course content
Sección 0 2 lessons
5375.0100 Online Marketing Introduction 5 lessons
- 5375.0101 Role of Online Marketing in Foodservice
- 5375.0102 How Guests Discover Restaurants Online
- 5375.0103 Digital Touchpoints and Guest Behavior
- 5375.0104 Key Concepts: Reach, Engagement, Conversion
- 5375.0105 CAC and CLV for Restaurants
5375.0200 Demographics and Sales Funnel 4 lessons
- 5375.0201 Market Demographics and Psychographics
- 5375.0202 Mapping the Restaurant Sales Funnel
- 5375.0203 Guest Intent and Buying Stages
- 5375.0204 Building a Digital Guest Profile
5375.0300 Websites, Local Search, and Listings 4 lessons
- 5375.0301 Building an Effective Restaurant Website
- 5375.0302 Mobile Optimization and User Experience
- 5375.0303 Local Search and Community Resources
- 5375.0304 Google Business Profile and Directory Management
5375.0400 Social Media Marketing for Restaurants 8 lessons
- 5375.0401 The Truth about Social Media for Restaurants
- 5375.0402 Social Media Goals, Budget, and Scheduling
- 5375.0403 Choosing the Right Platforms
- 5375.0404 Optimizing Social Profiles
- 5375.0405 Content Creation for Restaurants
- 5375.0406 Paid Social Media Advertising
- 5375.0407 User-Generated Content (UGC)
- 5375.0408 Instagram Strategies for Restaurants
5375.0500 Direct Message Marketing, Email, Loyalty, and CRM Data 6 lessons
- 5375.0501 Direct Message (DM) Marketing
- 5375.0502 Building and Segmenting DM Lists
- 5375.0503 Email and DM Campaign Examples
- 5375.0504 Loyalty and Digital Rewards Programs
- 5375.0505 POS and CRM Data for Marketing
- 5375.0506 AI Tools and Customer Service Chatbots
5375.0600 Online Ordering and Delivery Systems 3 lessons
- 5375.0601 Integrating Online Ordering into Your Website
- 5375.0602 Working with Third-Party Delivery Services
- 5375.0603 Designing Menus for Online Ordering
5375.0700 Influencer Marketing and Collaboration Campaigns 4 lessons
- 5375.0701 Identifying Food Industry Influencers
- 5375.0702 Collaboration Campaigns
- 5375.0703 Running Effective Influencer Campaigns
- 5375.0704 ROI Measurement for Influencer Work
5375.0800 Content Marketing: Blogs, Video, Audio, and PR 4 lessons
- 5375.0801 Blogging and SEO Basics
- 5375.0802 Video Marketing for Restaurants
- 5375.0803 Podcasts and Audio Content
- 5375.0804 Public Relations and Digital Press Releases
5375.0900 PPC, Retargeting, Geofencing, and Marketplaces 4 lessons
- 5375.0901 Pay-Per-Click (PPC) Advertising
- 5375.0902 Retargeting Strategies
- 5375.0903 Geofencing and Location-Based Marketing
- 5375.0904 Advertising Aggregators and Marketplaces
5375.1000 Performance Analysis and Tracking 6 lessons
- 5375.1001 Key Performance Indicators (KPIs)
- 5375.1002 Tracking Tools and Software
- 5375.1003 Using Data to Refine Your Strategy
- 5375.1101 Designing High-Converting Ads
- 5375.1102 Conversion and Attribution Tracking
- 5375.1103 Cost-Effectiveness and Budget Analysis
5375.1100 Attribution, and Budget Control 3 lessons
- 5375.1101 Designing High-Converting Ads
- 5375.1102 Conversion and Attribution Tracking
- 5375.1103 Cost-Effectiveness and Budget Analysis
5375.1200 Reviews and Reputation Recovery 4 lessons
- 5375.1201 Managing Reviews and Guest Feedback
- 5375.1202 Service Recovery Best Practices
- 5375.1203 Crisis Management Strategies
- 5375.1204 Reputation Recovery After an Incident
5375 Digital Marketing Introduction 1 lessons
- Study Guides and Resources
About the instructor
Julio Alberto Daza Celis is a culinary consultant, university professor, and professional gastronomer with extensive expertise in operational standardization and global food safety regulations. Holding degrees in Gastronomy Management and Human Resources, alongside international certifications as a chef and sommelier, he specializes in applying ISO 9001 quality management standards to the hospitality industry. His comprehensive background spans from developing commercial food logistics and safety protocols to engineering custom digital infrastructures and SaaS platforms for operational management. As a member of the CAIBOK Board of Directors, Julio combines his deep technical rigor with advanced technological solutions to uphold the highest standards in global culinary certification, ensuring excellence in the training and validation of future hospitality professionals.
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